About this project
About this project
About this project
With the increasing use of social media and easy access to different parts of the world through the internet, the desire to travel and explore new destinations is growing. However, planning a trip still remains a challenge for travelers due to the huge amount of information available on the internet and finding reliable sources.
This can be particularly difficult for individuals who lack the necessary planning skills.
With the increasing use of social media and easy access to different parts of the world through the internet, the desire to travel and explore new destinations is growing. However, planning a trip still remains a challenge for travelers due to the huge amount of information available on the internet and finding reliable sources.
This can be particularly difficult for individuals who lack the necessary planning skills.
With the increasing use of social media and easy access to different parts of the world through the internet, the desire to travel and explore new destinations is growing. However, planning a trip still remains a challenge for travelers due to the huge amount of information available on the internet and finding reliable sources.
This can be particularly difficult for individuals who lack the necessary planning skills.
Problem Statement:
Problem Statement:
Problem Statement:
Travel planning is often time-consuming and requires proper skills in research, data gathering and organization. How might we simplify the travel planning process for all travelers and provide them with a personalized and reliable plan?
Travel planning is often time-consuming and requires proper skills in research, data gathering and organization. How might we simplify the travel planning process for all travelers and provide them with a personalized and reliable plan?
Travel planning is often time-consuming and requires proper skills in research, data gathering and organization. How might we simplify the travel planning process for all travelers and provide them with a personalized and reliable plan?
Proposed Solution:
Proposed Solution:
Proposed Solution:
Our AI-powered travel planner addresses the problem of information overload and the lack of planning expertise by offering a seamless experience and an intuitive interface.
Our AI-powered travel planner addresses the problem of information overload and the lack of planning expertise by offering a seamless experience and an intuitive interface.
Our AI-powered travel planner addresses the problem of information overload and the lack of planning expertise by offering a seamless experience and an intuitive interface.
Meet Our Traveler Sara
Meet Our Traveler Sara
Meet Our Traveler Sara
Sara is a digital marketing specialist and a single mom who lives with her 4-years-old daughter and her mother. Sara is a passionate traveller and loves to spend her free time to explore new places with her family.
Sara is a digital marketing specialist and a single mom who lives with her 4-years-old daughter and her mother. Sara is a passionate traveller and loves to spend her free time to explore new places with her family.
Sara is a digital marketing specialist and a single mom who lives with her 4-years-old daughter and her mother. Sara is a passionate traveller and loves to spend her free time to explore new places with her family.
Challenges
Challenges
Challenges
High volume of information available online
Sticking to the plan
traveling with a child and her mother who has special needs
High volume of information available online
Sticking to the plan
traveling with a child and her mother who has special needs
High volume of information available online
Sticking to the plan
traveling with a child and her mother who has special needs
Goals
Goals
Goals
Staying within the budget while traveling
Details information about the destination
Flexible travel plan
Staying within the budget while traveling
Details information about the destination
Flexible travel plan
Staying within the budget while traveling
Details information about the destination
Flexible travel plan
Sara’s Journey to plan a trip
Sara’s Journey to plan a trip
Sara’s Journey to plan a trip
Understanding our users
Understanding our users
Understanding our users
Our objective to conduct an initial survey and interview was to get familiar with users' travel interests and gather insights into their planning habits, and pain points in the planning process. These studies were comprised of participants who were frequent travelers, occasional travelers, and those who travel infrequently.
We first distributed a survey among 12 participants to gather quantitative data. Next, we conducted 5 semi-structured interviews where participants shared their experience with planning trips, the tools and resources they use, and the struggles they face.
Our objective to conduct an initial survey and interview was to get familiar with users' travel interests and gather insights into their planning habits, and pain points in the planning process. These studies were comprised of participants who were frequent travelers, occasional travelers, and those who travel infrequently.
We first distributed a survey among 12 participants to gather quantitative data. Next, we conducted 5 semi-structured interviews where participants shared their experience with planning trips, the tools and resources they use, and the struggles they face.
Our objective to conduct an initial survey and interview was to get familiar with users' travel interests and gather insights into their planning habits, and pain points in the planning process. These studies were comprised of participants who were frequent travelers, occasional travelers, and those who travel infrequently.
We first distributed a survey among 12 participants to gather quantitative data. Next, we conducted 5 semi-structured interviews where participants shared their experience with planning trips, the tools and resources they use, and the struggles they face.
What our users Say
What our users Say
What our users Say
Observation
Observation
Observation
We conducted collective observation sessions with each session lasting 40 - 50 minutes where we observed travellers planning their trips using AI. The study allowed us to assess how effectively people interact with AI and their comfort level. Also, we gained deeper insights into users’ behaviors and the type of questions they ask to plan their trips.
We conducted collective observation sessions with each session lasting 40 - 50 minutes where we observed travellers planning their trips using AI. The study allowed us to assess how effectively people interact with AI and their comfort level. Also, we gained deeper insights into users’ behaviors and the type of questions they ask to plan their trips.
We conducted collective observation sessions with each session lasting 40 - 50 minutes where we observed travellers planning their trips using AI. The study allowed us to assess how effectively people interact with AI and their comfort level. Also, we gained deeper insights into users’ behaviors and the type of questions they ask to plan their trips.
Survey with Structured Questions
Survey with Structured Questions
Survey with Structured Questions
As one of our probes, we ran another survey designed to explore the pain points and gain a deeper understanding of the challenges that travelers go through and the factors that influence their decisions.
As one of our probes, we ran another survey designed to explore the pain points and gain a deeper understanding of the challenges that travelers go through and the factors that influence their decisions.
As one of our probes, we ran another survey designed to explore the pain points and gain a deeper understanding of the challenges that travelers go through and the factors that influence their decisions.
Key Findings
Travelers need to have information from reliable sources gathered at one place
Travelers rely on their Friends and family recommendations when making decisions
Travelers seek personalized plans that align with their interest
Key Findings
Key Findings
Travelers need to have information from reliable sources gathered at one place
Travelers rely on their Friends and family recommendations when making decisions
Travelers seek personalized plans that align with their interest
Travelers need to have information from reliable sources gathered at one place
Travelers rely on their Friends and family recommendations when making decisions
Travelers seek personalized plans that align with their interest
Key Findings
Travelers need to have information from reliable sources gathered at one place
Travelers rely on their Friends and family recommendations when making decisions
Travelers seek personalized plans that align with their interest
Learning from the Market
Learning from the Market
Learning from the Market
Design Principles
Design Principles
Design Principles
Accessible
Accessible
Accessible
Reliable
Reliable
Reliable
Intuitive
Intuitive
Intuitive
Personalized
Personalized
Personalized
Ideation in action
Ideation in action
Ideation in action
We analyzed the results of the brainstorming sessions and came up with different ideas to address the users’ pain points. Next, we down-select the top ideas for the website by an importance-urgency table.
We analyzed the results of the brainstorming sessions and came up with different ideas to address the users’ pain points. Next, we down-select the top ideas for the website by an importance-urgency table.
We analyzed the results of the brainstorming sessions and came up with different ideas to address the users’ pain points. Next, we down-select the top ideas for the website by an importance-urgency table.
Why Website ?
Why Website ?
Why Website ?
Broader accessibility and cross-platform compatibility
Larger screen sizes enable detailed information presentation
Broader accessibility and cross-platform compatibility
Larger screen sizes enable detailed information presentation
Broader accessibility and cross-platform compatibility
Larger screen sizes enable detailed information presentation
Why AI ?
Why AI ?
Why AI ?
Provides personalized itineraries
Gathers accurate, up-to-date information from multiple sources
Saves user's time by processing huge amounts of data
Simplifies complex tasks by effectively organizing information.
Provides personalized itineraries
Gathers accurate, up-to-date information from multiple sources
Saves user's time by processing huge amounts of data
Simplifies complex tasks by effectively organizing information.
Provides personalized itineraries
Gathers accurate, up-to-date information from multiple sources
Saves user's time by processing huge amounts of data
Simplifies complex tasks by effectively organizing information.
Why AI ?
Provides personalized itineraries
Gathers accurate, up-to-date information from multiple sources
Saves user's time by processing huge amounts of data
Simplifies complex tasks by effectively organizing information.
From Ideation to solution
TripMate, an AI-powered website
From Ideation to solution
From Ideation to solution
From Ideation to solution
TripMate, an AI- powered website
TripMate, an AI- powered website
TripMate, an AI- powered website
Information Architecture
Information Architecture
Information Architecture
Layout and Design
Layout and Design
Layout and Design
We used crazy 8 ideation method to come up with different ideas for the website layout and through multiple discussion sessions, we defined the final layouts.
We used crazy 8 ideation method to come up with different ideas for the website layout and through multiple discussion sessions, we defined the final layouts.
We used crazy 8 ideation method to come up with different ideas for the website layout and through multiple discussion sessions, we defined the final layouts.
Mobile-First design approach
Mobile-First design approach
Mobile-First design approach
We started our design with mobile-first approach to specify and highlight the important features. For example, users may want to save their plan as a pdf file directly to their mobile devices for easy access, or they may want to receive push notifications for any update. Additionally, using a mobile device while traveling is more convenient for users than using a laptop.
We started our design with mobile-first approach to specify and highlight the important features. For example, users may want to save their plan as a pdf file directly to their mobile devices for easy access, or they may want to receive push notifications for any update. Additionally, using a mobile device while traveling is more convenient for users than using a laptop.
We started our design with mobile-first approach to specify and highlight the important features. For example, users may want to save their plan as a pdf file directly to their mobile devices for easy access, or they may want to receive push notifications for any update. Additionally, using a mobile device while traveling is more convenient for users than using a laptop.
Hi-fi Prototypes testing
Hi-fi Prototypes testing
Hi-fi Prototypes testing
We conducted moderated testing with 5 participants by assigning two tasks to evaluate user behavior and our design based on 3 KPIs: time on task, error rate, and completion rate.
We conducted moderated testing with 5 participants by assigning two tasks to evaluate user behavior and our design based on 3 KPIs: time on task, error rate, and completion rate.
We conducted moderated testing with 5 participants by assigning two tasks to evaluate user behavior and our design based on 3 KPIs: time on task, error rate, and completion rate.
Test Key Findings
Test Key Findings
Test Key Findings
When completing the form, users can only choose the answer from the given options, we needed to provide a search box for two questions.
When moving one activity from one day to another, users were unsure if the changes were applied without manually checking, we needed to provide feedback to them.
Users misunderstood the "Regenerate" button's functionality, thinking it only regenerated the plan for one day instead of the entire plan. We needed to put some clarification there.
When completing the form, users can only choose the answer from the given options, we needed to provide a search box for two questions.
When moving one activity from one day to another, users were unsure if the changes were applied without manually checking, we needed to provide feedback to them.
Users misunderstood the "Regenerate" button's functionality, thinking it only regenerated the plan for one day instead of the entire plan. We needed to put some clarification there.
When completing the form, users can only choose the answer from the given options, we needed to provide a search box for two questions.
When moving one activity from one day to another, users were unsure if the changes were applied without manually checking, we needed to provide feedback to them.
Users misunderstood the "Regenerate" button's functionality, thinking it only regenerated the plan for one day instead of the entire plan. We needed to put some clarification there.
Future Direction
Future Direction
Future Direction
Create a vibrant travel community where users can connect, share experiences, post photos, and write reviews, fostering connection among travelers.
Turn the app into a real-time travel companion that tracks trips, updates plans, and offers location-based suggestions, reminders, and tips.
Enable local tour leaders to create business accounts to offer services, share itineraries, and interact with travelers, providing unique, personalized tours.
Create a vibrant travel community where users can connect, share experiences, post photos, and write reviews, fostering connection among travelers.
Turn the app into a real-time travel companion that tracks trips, updates plans, and offers location-based suggestions, reminders, and tips.
Enable local tour leaders to create business accounts to offer services, share itineraries, and interact with travelers, providing unique, personalized tours.
Create a vibrant travel community where users can connect, share experiences, post photos, and write reviews, fostering connection among travelers.
Turn the app into a real-time travel companion that tracks trips, updates plans, and offers location-based suggestions, reminders, and tips.
Enable local tour leaders to create business accounts to offer services, share itineraries, and interact with travelers, providing unique, personalized tours.
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