Mission Statement
Our mission in this project is to design a digital product on the Android platform for the community of those with limited income. This application aims to empower users, providing better control over expenses, insights into spending habits, assistance in achieving goals, and encouragement for monthly savings.
Target Audience
Young couples
Independent students
The breadwinners of the family
Newly independent youth from the family
Goals
A simple and valuable solution for the target group
Focus on unique value compared to current solutions (competitors)
The opportunity to implement a sales/monetization model is possible
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Mission Statement
Mission Statement
Our mission in this project is to design a digital product on the Android platform for the community of those with limited income. This application aims to empower users, providing better control over expenses, insights into spending habits, assistance in achieving goals, and encouragement for monthly savings.
Our mission in this project is to design a digital product on the Android platform for the community of those with limited income. This application aims to empower users, providing better control over expenses, insights into spending habits, assistance in achieving goals, and encouragement for monthly savings.
Target Audience
Target Audience
Young couples
Young couples
Independent students
Independent students
The breadwinners of the family
The breadwinners of the family
Newly independent youth from the family
Newly independent youth from the family
Goals
Goals
A simple and valuable solution for the target group
A simple and valuable solution for the target group
Focus on unique value compared to current solutions (competitors)
Focus on unique value compared to current solutions (competitors)
The opportunity to implement a sales/monetization model is possible
The opportunity to implement a sales/monetization model is possible
Design Process
Design Process
Design Process
Throughout the project, The focus was on understanding target users, defining clear goals through data analysis, ideating user-centered solutions, continuous prototyping, iterative testing, and refining the project based on test results to achieve optimal functionality and user satisfaction.
Throughout the project, The focus was on understanding target users, defining clear goals through data analysis, ideating user-centered solutions, continuous prototyping, iterative testing, and refining the project based on test results to achieve optimal functionality and user satisfaction.
Competitor Analysis
Competitor Analysis
Competitor Analysis
I analyzed the strengths and weaknesses of products to make more effective decisions about my product strategy.
I analyzed the strengths and weaknesses of products to make more effective decisions about my product strategy.
User Research
User Research
User Research
For a better understanding of how Users manage their expenses and their past experiences, I conducted interviews and questionnaires with 22 individuals, addressing the following topics:
For a better understanding of how Users manage their expenses and their past experiences, I conducted interviews and questionnaires with 22 individuals, addressing the following topics:
Expense Tracking
Expense Tracking
Essential expenses and prioritization
Essential expenses and prioritization
Non-essential expenses
Non-essential expenses
Unexpected costs and budget shortages
Unexpected costs and budget shortages
Savings and investment
Savings and investment
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Persona
Persona
Persona
After conducting user research, a persona was created to represent the target audience. This persona guided the design decisions to align with the diverse needs and expectations of the users.
After conducting user research, a persona was created to represent the target audience. This persona guided the design decisions to align with the diverse needs and expectations of the users.
Features To resolve user needs
Features To resolve user needs
Features To resolve user needs
Setting financial goals and the deadline
Setting financial goals and the deadline
Budgeting, setting monthly limits for different categories
Budgeting, setting monthly limits for different categories
Tracking expenses, incomes, and debts
Tracking expenses, incomes, and debts
Capability to record recurring expenses periodically
Capability to record recurring expenses periodically
Financial fund for unexpected expenses
Financial fund for unexpected expenses
Reminders for goals and debts
Reminders for goals and debts
Receive alerts when approaching a budget limit
Receive alerts when approaching a budget limit
Suggestions for cutting non-essential expenses
Suggestions for cutting non-essential expenses
Income and expenditure report graphically and visually
Income and expenditure report graphically and visually
Ability to compare expenses and identify non-essential items
Ability to compare expenses and identify non-essential items
Share achievements and manage expenses collaboratively
Share achievements and manage expenses collaboratively
User Flow
User Flow
User Flow
‘‘Managing expenses is time-consuming.’’ This factor is one of the most common reasons why people do not track their expenses. In response to this, efforts have been made to streamline and simplify the process of recording expenses.
‘‘Managing expenses is time-consuming.’’ This factor is one of the most common reasons why people do not track their expenses. In response to this, efforts have been made to streamline and simplify the process of recording expenses.
Information Architecture
Information Architecture
Information Architecture
Wireframe
Wireframe
Wireframe
Initially, I designed each screen with mid-fidelity wireframes before reaching the final visual design. This step helped ensure that the design offered a good user-friendly experience.
Initially, I designed each screen with mid-fidelity wireframes before reaching the final visual design. This step helped ensure that the design offered a good user-friendly experience.
User Interface
User Interface
User Interface
Usability Test
Usability Test
Usability Test
The usability test results showed that I didn't use suit UX copywriting for the 'New expense' form and it made some users a bit confused.
For this reason, efforts have been made to improve the UX copywriting in the latest version. Additionally, some fields are now automatically filled with the required information. These measures allow users to submit expenses without the need to enter repetitive data.
The usability test results showed that I didn't use suit UX copywriting for the 'New expense' form and it made some users a bit confused.
For this reason, efforts have been made to improve the UX copywriting in the latest version. Additionally, some fields are now automatically filled with the required information. These measures allow users to submit expenses without the need to enter repetitive data.
Furthermore, in moderated tests, I obsereved that on the expenses list page, users prefer data to be presented with colors and charts.
Furthermore, in moderated tests, I obsereved that on the expenses list page, users prefer data to be presented with colors and charts.
